Max Addons for Bricks is a Bricks Builder addon designed to extend the website-building experience with additional elements and tools. I worked across product positioning, brand identity, and the marketing website to create a clear visual system that made the product easier to understand and more consistent across its digital touchpoints.
As a newer product in the Bricks Builder ecosystem, Max Addons needed to communicate credibility quickly while explaining a growing set of features to designers, developers, and agencies. The challenge was to build a recognizable identity without making the product feel visually complicated or difficult to evaluate.
I created a visual identity and carried it into the marketing website through a clearer information hierarchy, reusable UI components, and consistent interaction patterns. The goal was to help visitors understand what Max Addons offers, discover relevant features faster, and move through the site with less friction.
The identity, interface components, and responsive page layouts were designed as one connected system. That made it easier to keep the brand consistent as new pages and product features were added, while giving the marketing experience enough flexibility to evolve with the product.
The final experience brought the brand, product messaging, and website UI into one consistent system. It created a clearer way to present features, strengthened the visual identity, and gave the product a reusable design foundation for future marketing pages and content.
